Shareholder activism refers to the way in which certain shareholders assert their power as owners of the company. Activist behaviour is a way for them to influence company management, and can range from dialogue with the company to voice concerns about certain issues, to formal proposals that are voted on at a company's annual general meeting. By using an equity stake in a company to put (public) pressure on its management, activist shareholders try to either reach their financial goals, such as increasing shareholder value through changes in corporate policy, financing structure, and cost reduction measures etc. or their non-financial goals, like adoption of environmentally friendly policies, (dis)investments in politically sensitive parts of the world and workers' rights.
Here is an article which talks about current trends of Shareholder activism while covering point of view of Institutional Investor as well as Retail Investors.
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